8.5 Billion! WOW!

8.5 Billion! WOW! Microsoft bought Skype for that amount. Dollars! Cash!

That's actually great, in my opinion. I mean now MS has a control of (select amount of) communication in nearly every handheld and all computers. Whether you use PSP or iPad, Android or Symbian, MacOSX or Linux you use a Microsoft Service. That's, however, ok for me. I like Microsoft products. I mean I have Mac Mini and iPhone but my only console is X Box 360 for instance and I use MS Office on Mac. What I am saying is, a widely used comm service such as Skype now belongs to Microsoft and that's too much power for a company like Microsoft but I am ok with it, and reading that people are also ok with it. No big deal? Right? Right. BUT 8.5 BILLION!? WOW I MEAN C'MON!!! 8.5!!! Eight point five! Billionzz!?

Anyways, very congratulations for MS and Skype...

Whoever Watches This Movie...

Thor the Movie has finally arrived. I watched it twice. It was awesome both 2D and 3D. I can say, for me, it is the best comic movie so far. It is the best, by far, comic adaptation. Period.

It is almost impossible not to get goosebumps when Anthony Hopkins says “Whoever holds this hammer, if he be worthy, shall possess the power of Thor.” Epic!

EPIC!

Renault Turkey...

Renault Turkey has one of the Turkey's leading automotive factories. Not only that as in automative it is also one of the biggest production giant factories. Approximately, it has a capacity to make a single car from zero on the assembly line every single minute. That's a quite impressive amount if you think it yearly... 60x24x365 cars...

Whether you know this little info or not, it is previously acknowledged that their annual endorsement is 2.2 billion Euro in 2007 (excuse me for having outdated info) and it is only rising from that point. Also, in the past ten years; they exported cars worth 6.7 billion Euro.

With those numbers kept in mind, one can clearly see the real value of the brand and of the factory itself. Turkey's fragile economy depends on such great establishments.

Browsers...

We are always going to be in need of, I think so at least, two different browsers... While working on windows, my primary choice is Internet Explorer of course; my secondary is Safari. While I am working or spending time on my home PC, which is a Mac, I use Safari as my primary and Opera as my secondary.

For Windows I use Safari for secondary because of I believe I must have same browsers on different platforms to accept something as, you know, baseline some-kind.

Ok, but why am I not using Opera as my second on the home PC so I still can have a baseline? Then again users who has and utilizes two browsers at the same time of course use their primaries more often. And if I use opera as baseline and the secondary at both environments, my usage will be small portioned (for Opera) and I will be missing the, you know, best of both worlds. Don't take me wrong, Opera is a great browser, but for mobiles you know.

Only if MS Internet Explorer was on Mac too that would change everything...

They Are In Lead...

I am only guessing here, but I think Proximity's client base is very happy with them. They make organizations/events that makes people from various social communities very happy, so they talk and create contents about the client. I mean I guess they do what they do best and make possible for a brand on social networks to exist happily, to be well known.

Proximity Istanbul's expertises are:

Consumer Engagement Strategy & Planning

Social CRM & Social Media

Event Marketing

Digital Advertising

They call themselves "experiential marketing agency specializing in word-of-mouth generating campaigns". That's a very long description, but I must agree with this definition completely. Their events are so good every-time I sacrifice a weekend for them, I ended up very happy and feel worth-whiled. I find myself talking about the event itself to my friends, how fun it was and stuff. If it is not an event, then it is a very personalized gift, which again makes me smile for good amount of time. That is a success for its own-right if nothing-else...

I do not know about the measurable consumer return and other marketing data gathering, but I can easily tell the clients they are working with are happy to engage with consumers in such experimental events over and over again. That alone gives the hint.

Lastly, as far as I can gather from the www they are a part of very big global network actually, over 2000 employees all over the world. I don't know if this information anyhow relevant, but that also gives the hint for it. They are big. They are in lead.